In 2019, the Architectural Bureau WALL created an author's showroom for the famous Russian premium brand ROSARIO. The boutique is located in Moscow, on the Smolenskaya Embankment in a building of the 50s. While working on the project, the architects of the WALL bureau created a flexible, transformable art space, the center of which was a monolithic concrete "staircase-sculpture".
The interior of the showroom consists of showrooms on the first and second floors, as well as fitting rooms, office and production areas. The dynamics of arched openings and mirrors help to visually expand the space, creating the impression of an endless, far-reaching corridor. For the project, materials were selected in a restrained gray-black color scheme: Venetian plaster, mirrors, glass and black-painted metal. "Our decision was an attempt to "museumify" the space. We wanted to get away from directly quoting the interior as a showroom, by reading the interior as a multifunctional urban space.
For the project, materials were selected in a restrained gray-black color scheme: Venetian plaster, mirrors, glass and black-painted metal.